V.02MEDIA × BRAND
ZILLA
MEDIA
Full-service media agency — branding, marketing, social, cinematography and app development for brands that refuse to be ignored.
PRESIDENT & CEO↗
01
THE STORY
No pedigree. No connections. No problem.
Born and raised in Toronto to Filipino immigrant parents, Michael Siervo learned early that when you don't inherit a network, you build one — person by person, promise by promise. An honours degree in Management & Economics from the University of Toronto opened the door. Relentless execution kicked it down.
Over two decades in financial services, he rose to Director and District Vice President at some of the largest financial institutions in the world — becoming the youngest, and first visible-minority, District VP at the world's 34th-largest financial institution, and helping grow assets under management from $19 million to more than $4 billion.
Then he walked away from the corner office — to publish, build, and speak. Everything that follows carries the same conviction: credibility is built, not inherited.
“When you don't have connections, pedigree, or instant credibility, you either shrink — or you evolve.” — Michael Siervo
